Volkswagen's New Super Bowl Ad is Coming!
Published Wednesday, 18 January, 2012 by Mariah Smith. Categories: News.
With the Super Bowl fast approaching, Volkswagen's creative team is hard at work putting the finishing touches on an ad that will top last year's overwhelming favorite "The Force." Volkswagen has announced that the ad will feature the all-new 2012 Beetle and will run for 60 whole seconds, at a cost of nearly $7 million.
In an interview with the Washington Post, Volkswagen's top product and marketing executive for the United States Tim Mahoney said about the ad, "It is, I would say, in some ways a metaphor for the brand. It's certainly a Beetle spot, but with the way we constructed it, it's really talking about VW as a whole."
Keep your eyes peeled somewhere near the beginning of the third quarter of the game- this ad is sure to be a classic!
In an interview with the Washington Post, Volkswagen's top product and marketing executive for the United States Tim Mahoney said about the ad, "It is, I would say, in some ways a metaphor for the brand. It's certainly a Beetle spot, but with the way we constructed it, it's really talking about VW as a whole."
Keep your eyes peeled somewhere near the beginning of the third quarter of the game- this ad is sure to be a classic!
Comments
No comments have been posted.